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Registered User
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Posts: 788
Join Date: Sep 2008
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Maybe someone has the sales numbers for the regular Captain America book. The way the comic industry is, something like this or a relaunch to a new number #1 (currently happening with the Avengers) has to be done every few years to spike the numbers. Otherwise, the trend is that, over time, the numbers keep dropping on comics. A shake up of the status quo seems to be needed every few years.
Certainly the "Death" of Captain America in March 2007 had more publicity than Marvel and Joey Q had thought they would get. That certainly got the civilian's (non-comic reading audience's) attention. But regular comic readers were hip to the Cap book since the start of Brubaker's run. Consistency, quality, and good word of mouth brought in more comic readers.
I'm not sure if a media "stunt" like we saw in March of 2007 does anything other than a temporary bump for 6 months or less. Maybe only for a couple issues. That is why I'd like to see the numbers. Marvel tried to replicate the perfect storm of mass media buzz with last summer's announcement of Steve Rogers returning in REBORN but it fell flat. The media didn't take the bait and long time comic fans knew he was coming back anyway. After all, who stays dead in comics anymore?
But as a long time Cap fan, Pre-Brubaker days, I'd always get that look from most comic fans about reading Cap. I think they thought is was just a jingoistic super hero book with a lot of flag-waving. Many of us know that it is more than that. He has his own history, a rogue's gallery, many of the stories reflect what American is going through at the time, and more. We knew Cap was cool and Brubaker's run let the rest of the comic fans know it too.
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